What is SEO
SEO or search engine optimization is the process of making your website or webpage rank high enough to be placed in the number one spot on search engines.
In short SEO is Search Engine Optimization.
Search engines use a system to find analyze and then rank your website or web pages. When you create new content for it, Your SEO rank is really based on discovery and relevance.
When you’re creating your content it needs to be high quality pertaining to topics that you are interested in or you want to be known for. The last thing is building authority by getting lots of what are called “backlinks” to your website. The discovery, the relevance, and the authority are all pieces of how search engines work with your content.
These terms are also known differently to search engines, Discovery is what search engines call crawling, relevance is called indexing and authority is your ranking.
In the discovery stage, search engines will do what’s called crawling they will crawl your website. Then once the search engine crawls through your website it will decide how relevant your content is by indexing it based on signals like keywords that are imported by the user.
Next is the authoritative stage this means building enough credibility through backlinks and other factors for the search engines to consider your website content high enough to rank high in such results. Authority directly impacts ranking strength.
The best metaphor that I’ve heard used is a library metaphor.
The Metaphor goes as such:
“Let’s pretend for a moment you work in a library you have a ton of books in a pile in front of you and you need to figure out where in the library these books need to be stored.”
This will explain how search engines use the “find, rank and analyze system” When you customer wants a book the first thing you would do is go find the book. “if the book isn’t in the stack, to begin with, you cannot see it, you won’t be able to give it to a customer.”
That’s what is considered the discovery stage in the sense of a website. What on your website do you want to show, and do you feel like the search engines will be able to find it?
“The second step is to categorize the books. Indexing the books in your library into all sorts of topics Fiction, Non-Fiction, Science, History, and Technology. How do you sort them?
How would you look through all this information? Maybe who is the Author? What is the title? Maybe you would read a little of the book.” Search engines work similarly they would take the content place them in different “buckets” or topics, then create some associations between the topics.
The Third step is figuring out which books do you display at the front of the library? Which books should you make easier to find than others? “This is ranking, the way you determine which book the most easily discoverable for visitors to your library is mostly based on whether the book comes from credible sources.”
So how do you determine authority? In terms of books, you may look at books that you know are written by a creditable author. We know that these are creditable sources because they are cited works, we have knowledge of their legitimacy through other sources.
Cited work is like having backlinks to your website. When you have other sources citing your work or content this is what gives your content authority over others.
Use this guide to create strong SEO content and get your website, webpages features on other SEO articles or links when your views are searching SEO content.
If you are curious about creating strong backlinks check out the next article.